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“New life·Win the future”------ MUMUSO 2018 Global Strategic Cooperation Conference has been grandly convened in Shanghai


On July 31st, 2018,MUMUSO has hold the 2018 Global Strategic Cooperation Conference at the Starrier Bay hotel in Shanghai. With the theme of "New life, Win the future", more than 400 global strategic partners gathered together to witness the official announcement of MUMUSO's new brand concept, global launch of new products and new retail smart stores.




At the beginning of the meeting, the chairman Jack Ye reviewed the development of MUMUSO over the past three years. Adhere to the "Trust, Win-win, Hope, Insistence" corporate values, MUMUSO will sincerely cooperate with all partners, further deepen the product research, enrich the product categories, create good products in "reliable quality and reasonable price", and make a sustain effort to serve more young people around the world.


MUMUSO chairman Jack Ye made a welcome speech


Where there are young people, there is MUMUSO


Since its establishment in 2014, MUMUSO has opened more than 600 stores worldwide. MUMUSO's rapid development is inseparable from accurate and profound insight into target consumer groups: young people aged 18-28 years old; pursuing quality life, but often have a limited budget; going after relaxed and fun, but often confused and worrying.


Based on this, MUMUSO makes it easy for young people to enjoy a good life by providing high-quality and cost-effective products, so as to carry out the "quality" to the end. Through the original cartoon IP, young people could relieve pressure and satisfy their longing for a happy life. MUMUSO advocate a "relaxed and happy life" lifestyle, communicate with young people in a young way and upgrade their consumption experience, so that everyone can enjoy the fun of life.


On the basis of inheritance, MUMUSO renewed and updated the brand image, further optimized the visual language, and endowed the brand with new and youthful vitality. At this conference, MUMUSO officially released a new brand concept.


MUMUSO new brand concept release


The surprise shopping experience that makes young people scream


New retail is a hot topic on the Internet these days. What exactly is MUMUSO's new retail? At the global strategic cooperation conference, MUMUSO revealed the answer: It means the excellent products, experiential shopping environment and smart stores.


MUMUSO insists on taking design, quality and cost performance as the leading direction to create high-quality and cost-effective products and covers all aspects of life. The self-designed IP image MUMUSO FAMILY and "situational" display make the shopping experience more relaxed and pleasant. The new smart store of MUMUSO, built in cooperation with AliOS, will bring more surprises to consumers with more complete product display, intelligent and experiential shopping ways such as scanning shopping and touch-screen game interaction. The omni-channel digital operation and management mode helps MUMUSO better serve target users through digital collection and analysis of customers' behavior in the stores.


In this conference, MUMUSO not only released a series of new products with high appearance level, high quality and high cost performance, which enabled the guests to witness the powerful product strength of MUMUSO, but also launched the new intelligent concept store of MUMUSO, allowing everyone to experience the intellectualization of MUMUSO smart store.


World debut of MUMUSO new smart store


Participants experienced the new product in the new intelligent concept store


Products that conform to the international standards


In response to the national policy call of "One Belt And One Road", MUMUSO launched its global layout and expanded the international market. In less than two years, it has reached strategic cooperation with more than 30 countries and regions, including the Philippines, Vietnam, Russia, Thailand, Indonesia, Mexico, Australia, Cambodia, Canada, Dubai, Turkey, Nepal and Azerbaijan.


At the conference, Leslie Xia, the president of MUMUSO, expressed his heartfelt gratitude to the global partners for their support and hard work. He said that: brand faces both opportunities and challenges in the process of global development, which is the only way for the brand to be internationalized. The current MUMUSO is in its metamorphosis to maturity. To build a world brand in line with MUMUSO's philosophy and culture is the unswerving belief and goal of the MUMUSO people.


MUMUSO president Leslie Xia delivered a speech


In order to seize the lead in the fierce competition in the ever-changing international market, MUMUSO constantly improves product quality and continuously optimizes and upgrades the package design. According to the regulations on the import, export and regional sales of overseas goods, MUMUSO strictly controls the quality to ensure that all goods conform to the EU quality standards and safety certification standards such as CE and FDA. The international ordering policy issued by MUMUSO on site has been highly recognized and strongly supported by overseas partners.


The pioneering days of MUMUSO have just begun. With the lofty mission of "Let everyone enjoy the fun of life", MUMUSO sticks to the way of quality, keeps improving the consumption experience, forging ahead with the global partners and moving forward unswervingly towards the grand goal of "Where there are young people, there is MUMUSO".