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How long can MUMUSO survive with the emergence of self-service supermarket


The release of the concept of "self-service supermarket" has certainly dropped a blockbuster into the retail sector. Many “self-service supermarket” concept related stocks in A-share market such as Invengo, CSII, and WINNER have been skyrocketed since this July. Domestic and foreign tycoons like Alibaba, Wahaha, and Wal-mart have also kicked the tires of "self-service supermarket" recently. Self-service vs. Service, where on earth are the niches for the retail sector in the future?

The futuristic tech of "self-service supermarket" will be a trend in the future

In spite of its convenient shopping and novel consumption experience, the futuristic tech of "self-service supermarket" has not only inspired awe among people and but also given rise to not a few skepticism on such grounds as "the defective food regulation system" and "the predator of the last warmth of cities" . Indeed "self-service supermarkets" can be very competitive because of their low labor cost. Moreover, the fully linked IoT system can analyze the statistics of customers' check-in time, check-out time, shopping frequency, and patronage frequency of specific products for better business decision-making. Self-service shopping, an e-commerce shopping mode developing from online to offline, is seemingly a money- and labor-saving shopping mode.

From the perspective of a convenience store or a retail store, however, its replacement of shop assistants working on three shifts with a shared tallyman is after all not a fundamental change. The cost of labor, especially technology-extensive labor, in China compared to that in the United States is not hight and therefore not a problem that worries investors most.

After all, the largest share of the operation cost of a convenience store consists of rents and utility bills and remains basically unchanged regardless of whether or not there is a shop assistant. What worry the investor most are the increase of rents and the utility bills, which may increase since greedy people may stow into the air-conditioned store.

Mao Shengbo, a partner of Panda Capital, said self-service convenience stores have to weigh off their costs, scale and income in order to make profits, and only when a self-service convenience chain has opened certain number of stores of specific scale will there be profits.

It has also been pointed out that the cost of high-price RFID tags will offset the saved labor cost and the application of these tags in self-service retail sector leaves little room for optimism. Overall, the business mode of intelligent self-service stores featuring mobile phone based access control system, direct shopping, and check-out free process when supplemented by services from shop assistant will become a mainstream trend in the future for the retail sector.

Services may still be irreplaceable even in the future

In fact, human beings are more accustomed to inter-personal communication, affective interaction, and service from other people. This is why conventional wet markets still attract many customers in spite of the numerous and widespread supermarkets.

In light of this, MUMUSO, as a representative affection share based retailer, will further break down and innovate its full product chain in line with consumers' wisdom, affection, and share in order to create innovative retail mode that suits its conditions. By virtue of a painstakingly created refreshing, fashionable and wholesome offline physical shopping environment which offers consumers a relaxing and pleasing shopping experience so that consumers' sharing of affection can serve as a bond for the interaction between the consumers and the brand, the brand's functional and affective appeals are thus created.

MUMUSO's impressive achievement of opening up more than 350 stores throughout the world in spite of the depression of the retail industry can be attributed to its "refreshing, fashionable, and wholesome" brand image, its in-depth communication with consumers, and its product design, manufacturing, supply chain and services, all of which are down to the smallest details. We strive to deliver optimal cost-performance and home-like experience to our consumers by rigorously selecting excellent materials worldwide and creating a convenient and comfortable shopping environment for our consumers.

This consumer-focused and service-oriented new retail mode of MUMUSO is expected to blaze a new trail and lead the evolution of the market-oriented trend for the economic transformation and industrial upgrade of the retail sector.