MUMUSO: A Global Reputable FMCG Brand

MUMUSO, an emerging lifestyle brand, is originated in Shanghai, inspired by Korean design style, and have taken root in more than 50 countries around the world. While we take pride in being an authentic Chinese lifestyle brand, we never limit ourselves to where we came from – 'our hearts have always been wide enough to embrace the world'. To date, with its global expansion, MUMUSO has completed logo registration in more than 150 countries around the world.
We pride ourselves in serving customers from all over the world by providing fashionable, affordable and high-quality daily necessities. When we say, 'Life starts with MUMUSO', what we are really saying is that we dedicate ourselves in creating an affordable quality lifestyle with MUMUSO products, that infuse a sense of bliss in our customers' everyday life; and inspiring customers around the world to resonate and associate with the brand. 
MUMUSO envisions ourselves to full dedication in adhering to the principle of selling high-quality products, integrate global fashion with our product design, and strive to create a complete industrial chain with design as the core, while moving towards the great goal of becoming 'a reputable FMCG brand around the globe'.

Brand Concept
Brand Concept

'New·Quality”,we advocate a new quality lifestyle with relaxing and joyful experience .

Product Concept

For quality, there is no less: Nearly 300 international buyers and independent designers are distributed in fashion sacred places such as Italy, France, and the United States. They select high-quality raw materials for original designs on a global scale to ensure that every product can be given to consumers. Bring a new experience.

To control costs, there can be no more: there is no intermediate link from production to terminal sales, speed up operation efficiency, streamline costs in each link, and ensure that each product is cost-effective at the same price.

Cartoon IP

MUMUSO FAMILY originates from the young's pursuit for good life and distinctive personality. Each member in the family has it's own unique character. They represent different aspects of the society and live various life, which is amiable to you. We rely on such a lively group of cute cartoons to provide you with interesting, original, high quality cartoon products in order to make your life more colorful and fun.

Development History
December 2019
December 2019

MUMUSO won the 'Annual Digital Transformation & Innovation Award'.

November 2019
November 2019

MUMUSO new concept flagship store opened in the world’s largest shopping center - Dubai Mall.

July 2019
July 2019

MUMUSO signed cooperation with Chile to accelerate the expansion of the South American market.

May 2019
May 2019

MUMUSO won the 2019 'Innovation Model Award' of OCJ.

May 2019
May 2019

MUMUSO signed cooperation with Spain, marking a great stride forward in Europe.

In July 2018
In July 2018

MUMUSO held 'New Future' Global Strategic Cooperation Conference in Shanghai.

In June 2018
In June 2018

MUMUSO reached the strategic cooperation agreement with Malta.

In May 2018
In May 2018

MUMUSO reached the strategic cooperation agreement with the United States and Peru.

Social Responsibility
Environmental Project
Charity Project
Environmental Project
 Charity Project

MUMUSO takes its social responsibility seriously and always practices the concept of sustainable development. MUMUSO also insists on improving technology, saving resources to ensure product safety and thus achieve sustainable development.

MUMUSO always concerns about the public welfare. We carry out educational poverty alleviation activities consistently, which promotes the devel-opment of education in poor areas. Meanwhile, MUMUSO dedicates to spreading love to everywhere and sharing the idea of 'easy life' to more people.

Corporate Profile_2021